Don't brand yourself , just BE yourself
I come across a lot of people talking about personal branding and I really feel strongly against it.
I used to think it was an interesting idea and that people should definitely have a brand but then I had some discussions with people who were against it I which made me think. I now agree that personal branding is not a good thing. Why?A brand is a constructed identity. It's necessary to unify the people who make up an organisation behind a vision, a purpose, a goal and an approach to that goal. It helps to define the personality and values of the organisation as a whole and provides an interface that people can engage with. Now most people that I know have ONE personality. They don't need to "create" a personality. Therefore they don't need a brand. They just need to be themselves.In order to know who you are, you need to get to know yourself. You may only present certain parts of yourself in different situations but you have strengths and limitations and, whether you know it or not, some of them are very obvious to others even if you try to hide them. So, forget this whole "personal brand" nonsense, find your purpose, understand your vision and values, respect your limitations, make the most of your strengths and GO GET 'EM!:)
I used to think it was an interesting idea and that people should definitely have a brand but then I had some discussions with people who were against it I which made me think. I now agree that personal branding is not a good thing. Why?A brand is a constructed identity. It's necessary to unify the people who make up an organisation behind a vision, a purpose, a goal and an approach to that goal. It helps to define the personality and values of the organisation as a whole and provides an interface that people can engage with. Now most people that I know have ONE personality. They don't need to "create" a personality. Therefore they don't need a brand. They just need to be themselves.In order to know who you are, you need to get to know yourself. You may only present certain parts of yourself in different situations but you have strengths and limitations and, whether you know it or not, some of them are very obvious to others even if you try to hide them. So, forget this whole "personal brand" nonsense, find your purpose, understand your vision and values, respect your limitations, make the most of your strengths and GO GET 'EM!:)
